SqueezeCMM Announces New Account Based Marketing Solution

  Toronto, Oct 6, 2016 SqueezeCMM, the world’s first platform for enterprise content marketing taxonomy management, announced today its second vertical solution, for Account Based Marketing (ABM). “ABM adoption is exploding because it works, and content plays a huge role in how marketing teams roll it out” says Jennifer Evans, Co-Founder of SqueezeCMM. “SqueezeCMM offers […]

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Is ‘Social Business’ Dead or Alive?

Management consultant Peter Drucker said: “There are only two things in a business that make money – innovation and marketing, everything else is cost.” Is business actually starting to believe this and what are the implications for social business? First, a definition: social business is strategically engaging customers/ employees/ vendors in dialogue in areas that […]

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How Digital Customer Behavior Is Changing Brand Management

In this article, you’ll learn… Four key elements of building and managing a brand online How brands can build lasting customer relationships To say that the brand universe in 2016 is complicated… is a bit of a truism. The way people experience a brand today is far different from what has come before. Traditionally, brand experiences were the result […]

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Content Marketing – From Brand Journalism to Tools for Diagnosis

We think about content marketing as being the same as brand journalism. But for considered purchases and B2B, content marketing is more effective when it’s less about articles and more about tools. When we talk about marketing content we are mainly talking about articles, blog posts and other narrative-style content that has its roots in […]

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5 Steps to Stop the Marketing Data Hypnosis and Act

Are you sitting in the same weekly metrics meeting staring at your data, or are you using it? The real point of collecting data is, obviously, applying it. But this often does not happen, with marketing data in particular. The people who are leading the way making data-driven marketing decisions are either in large organizations […]

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Have we hit ‘peak human marketing’?

Have we hit ‘peak human marketing’? Four years ago tech and data to many marketers meant Facebook and pageviews. Today marketing technology has exploded. Is the marketing industry about to experience the tech-related pain publishing has gone through? Marketers, look at the marketing technology landscape and weep. There’s a new marketing sheriff in town and […]

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