In this article, you’ll learn… • Why companies are overlooking the power of communities • How communities will change marketing • Four key lessons in community-building Long ago (think 2002), people would think you were crazy when you talked about the powerful intersection of community and content. Online communities? Those died in the dot com bust. And content? Like, copy? Today, marketing professionals and their bosses are starting to come around, but they still have
In this article, you’ll learn… • Three ideas about content that marketers need to embrace • Six lessons about customer-brand interactions • The difference between content and messaging Look beyond the hype of social media, and you’ll see that social networks and community dynamics have fundamentally changed many of the most intrinsically understood truths of marketing communications. They have made marketing a much more complex process while creating a more measurable business practice. Faster Horses—or
We think about content marketing as being the same as brand journalism. But for considered purchases and B2B, content marketing is more effective when it’s less about articles and more about tools. When we talk about marketing content we are mainly talking about articles, blog posts and other narrative-style content that has its roots in journalism, and the form of content marketing has emulated what journalism has looked like. But the real value of content
Are you sitting in the same weekly metrics meeting staring at your data, or are you using it? The real point of collecting data is, obviously, applying it. But this often does not happen, with marketing data in particular. The people who are leading the way making data-driven marketing decisions are either in large organizations who have invested in methodologies and toolsets, or are ‘growth hackers’ who have no choice. This is because the tools
We are happy to announce that we have been named one of the Top 25 Canadian Up and Coming ICT Companies by Branham300. Branham Canada is the most widely referenced resource on Canada’s top information and communication technology companies. Read the full details here.
Have we hit ‘peak human marketing’? Four years ago tech and data to many marketers meant Facebook and pageviews. Today marketing technology has exploded. Is the marketing industry about to experience the tech-related pain publishing has gone through? Marketers, look at the marketing technology landscape and weep. There’s a new marketing sheriff in town and she’s got data. And automation. And regression analysis and a/b testing, and nearly 1000 different platforms showing different iterations on