5 tips to help your customers fall madly in love with your message
When it comes to your B2B content, you may have an outside copywriter write it for you. Or, you may try to follow all of the tips and insights out there and write it yourself. Either way, when was the last time you reviewed your process? What are your response rates on your call-to-action? Do readers share your content with others via social media? Are sales and SEO rankings on the rise? If you don’t
98% of engineers value data sheets, but that’s not the only content marketers should develop
Blog posts and white papers may reign supreme among many content marketers, but a survey of engineers shows data sheets and case studies rank highest among highly technical decision makers. In the 2019 Smart Marketing For Engineers report, produced by IEEE GlobalSpec and Trew Marketing based in Austin, 98 per cent of the more than 350 engineers surveyed described data sheets as either “very valuable” or “somewhat valuable.” This is in contrast to white papers,
3 Tips to Turn Your Content Into Sales
You write and post blogs on a regular basis, but nothing happens. They just sit there and you waste time, money and effort. What’s going on? Well, it can be simple to turn your blog content into sales with these three simple tips… 1. It’s Boring. Does your blog provide value to your target market? Is it unique and interesting? If not, you are wasting time and effort. Your audience is bombarded with messages
If no one reads your B2B content, does it exist?
Is your content really working for your business? Do you spend a lot of time writing blogs and website content to boost sales for your B2B? That’s great. But, if your target market doesn’t see your content, you just waste time and effort. It’s one thing to create good content. It’s another thing to actually use your content to sell your products and services. That’s why it’s important to have a strategy behind each piece of content
3 Reasons B2B Brands Should Aim for Emotional Storytelling
‘A rational framework with no space — at least or less space — for emotions.’ This is a much-believed formula most business-to-business marketers follow without really questioning it. Marketing driven by emotions is considered to be the something that belongs mainly business-to-customer (B2C) marketers, whereas B2B firms rely on logical strategies and appeals to reason. That’s a mistake. Many research reports and renowned brands have proved that this conception doesn’t work anymore. In fact, a number
The Practical, Data-Driven Persona Approach You Can Use Right Now
The persona is a much-vaunted, much-maligned tool in digital marketing, helping marketers to define their audience. But most persona programs fall short for four major reasons: They’re fictional They don’t reflect the overall composition of the audience They aren’t data driven They don’t practically translate into marketing campaigns If your personas are not based on real people, based on data and usable in campaigns, then you probably are getting little out of them. Here’s how
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