4 Steps to B2B Content Marketing
Content Marketing
Jen Evans

4 steps to a customer-led, goal-driven B2B content marketing plan

4 steps to a customer-led, goal-driven B2B content marketing plan Content marketing is effective, but it’s not easy to plan. If it isn’t strategic, based on corporate priorities, it won’t get the right results. Without focus on customer needs, it won’t get attention. Here’s what to do. Nearly 50 percent percent of the 88 percent of marketers using content to market don’t have a content strategy*. This is a drawback with any marketing program, but

Read More »
Content Marketing
Jen Evans

We’re launching a brand new platform – SqueezeCMM Native!

  We’re really excited to launch SqueezeCMM Native, a new module for tracking and optimizing B2B native ads and sponsored content. SqueezeCMM Native works on all platforms and is ideally suited for B2B native advertisers who are focused on lead generation. Read more: http://sqz.co/8pg4Cwe

Read More »
Startup Content Marketing
Uncategorized
Adam Tanton

When to Adjust Your Startup Marketing Program

One of the great things about startup marketing is the ability to see a data point and narrow in on a problem. Our first experimental campaign involved targeting Twitter users. With zero paid 100% organic promotion we’ve been happy with the volume and growth of our lead gen since we kicked off at the end of January (was it only a month ago?!) But we were seeing a disconnect between our product’s existing customer use

Read More »
Content Marketing Lessons from Moneyball
Uncategorized
Adam Tanton

Small Movement Matters: Content Marketing Metrics and Lessons From ‘Moneyball’

Small Movement Matters: Content Marketing Metrics and Lessons From ‘Moneyball’  The parallels of baseball and marketing stats and metrics How to measure and track digital relationships with  I grew up watching all kinds of sports with my father, and to this day I love baseball. Though my brother, the other sports fan in the family, says baseball is ponderously slow, there’s something about its rhythms that I love. I remember as a kid watching the

Read More »
Uncategorized
Adam Tanton

Tracing The Customer Journey: Lessons from Deep Linking

Tracing The Customer Journey: Lessons from Deep Linking One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It’s simpler to draw straight lines about people’s behavior, so to date we have typically pushed people through carefully scripted linear marketing processes. But does that really reflect people’s actions and the ways they find information? Of course not. We all know it doesn’t really happen that way. Here’s

Read More »
Uncategorized
Adam Tanton

What’s Next after Content Marketing? Two Trends Worth Watching

After the current content marketing craze runs its course, what comes next? Here’s a look into the digital marketing crystal ball. At the moment content marketing is the hottest thing in marketing. Social media marketing is slightly on the wane and SEO is in a state of confusion and reinvention. Today, all things marketing seem to end in content. It’s not yet a mature discipline, and it will probably be another 12-18 months before content

Read More »

Signup For Our Newsletter!