Tracing The Customer Journey: Lessons from Deep Linking

Customer Journey

Tracing The Customer Journey: Lessons from Deep Linking One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It’s simpler to draw straight lines about people’s behavior, so to date we have typically pushed people through carefully scripted linear marketing processes. But does that really reflect people’s […]

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What’s Next after Content Marketing? Two Trends Worth Watching

Content Marketing

After the current content marketing craze runs its course, what comes next? Here’s a look into the digital marketing crystal ball. At the moment content marketing is the hottest thing in marketing. Social media marketing is slightly on the wane and SEO is in a state of confusion and reinvention. Today, all things marketing seem […]

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