Measure the ROI
of your content

SqueezeCMM helps you understand the content consumption habits of your target audience on any channel or platform

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What type of content would you like to track?

Enter some info for the content you want to analyze

How it works


SqueezeCMM optimized ad targeting by 30%

Gary Coichy

Associate Director, MediaCom


What SqueezeCMM Allows You to Measure


Social Channel Breakdown: Are you deploying the right content on the right channels? See the top assets for clicks and conversions on Twitter, LinkedIn, Facebook and more. Can also compare multiple Twitter or Facebook accounts

Long Tail Content Performance: View clicks and conversions of one asset over one year to see when you need to update the content or replace it. Most other platforms only allow you see data for a 30-90 day period. 

Buying Stage Performance: Different content performs at different stages of a buying cycle. SqueezeCMM allows marketers to see the funnel in action and compare content assets that moved prospects along the funnel, and those that didn’t.

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Smarter Lead Gen Attribution: Determine which content is driving leads, email opt-ins, and new accounts. Segment your data to discover the most profitable content by channel and audience. Also integrates with GA or Omniture.

Paid Traffic Suggestions: After analyzing millions of clicks we’ve developed an algorithm that measures content velocity (a time/volume based metric) that allows you to quickly determine the probability of having a successful campaign. Perfect for testing organic content and then scaling top performers.


What’s Possible? 


Advanced Profiling


Our Secret Sauce? – Content Taxonomy


SqueezeCMM adds a content taxonomy layer that helps you track all the data you’re missing.

A content taxonomy describes the variables (or metadata) for your content, making it easier for reporting, analysis and experimentation.


Examples of variables you can track.



Insights With and Without Content Taxonomy


Taxonomy helps you go beyond simple metrics and offers deep, actionable insights


How to Measure B2B Content Marketing: Lessons from Shark Tank’s Robert Herjavec

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Content Classification: How to Setup Your Links to Track the Customer Journey

Download White paper


SqueezeCMM is an easy-to-use tool that provides very useful audience and content performance insights. It helps our marketing team at Cision Canada understand where their content actually generates ROI.

Terry Foster

Former President, Cision Canada

Some of our happy users








Discover Your Content’s Hidden Potential

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