ARE YOU CONCERNED WITH YOUR CONTENT PERFORMANCE?

WITH SQUEEZECMM YOU CAN GET BRAND NEW, MEANINGFUL AND DEEP INSIGHT INTO YOUR CONTENT PERFORMANCE THROUGH CONTENT TAXONOMY.

 

 
 

Some of our happy users

 

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Our Secret Sauce? – Content Taxonomy

 

First of all, SqueezeCMM adds a content taxonomy layer that helps you track all the data you’re missing. As a result you get insights you’ve never seen before

A content taxonomy describes the variables (or metadata) for your content. By utilizing a content taxonomy you’ll get the most relevant reporting, analysis and insight of your career.

 

Examples of variables you can track with SqueezeCMM.

 

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Insights With and Without Content Taxonomy

 

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Content Taxonomy helps you go beyond simple metrics and offers deep, actionable insights

SqueezeCMM optimized ad targeting by 30%

Gary Coichy

Associate Director, MediaCom
 

SqueezeCMM is an easy-to-use tool that provides very useful audience and content performance insights. It helps our marketing team at Cision Canada understand where their content actually generates ROI.

Terry Foster

President, Cision Canada
 

 

Some of what SqueezeCMM Allows You to Measure

 

Multi Channel Breakdown: Seems like you should know if you are deploying the right content on the right channels. See the top assets for clicks and conversions on Twitter, LinkedIn, Facebook or any other channel. Oh, and you probably want to compare one Twitter channel to another, one facebook account to another? No problem.

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Long Tail Content Performance: View clicks and conversions of one asset over one year to see when you need to update the content or replace it. Most other platforms only allow you see data for a 30-90 day period. 

Buying Stage Performance: Different content performs at different stages of a buying cycle. SqueezeCMM allows marketers to see the funnel in action and compare content assets that moved prospects along the funnel, and those that didn’t.

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Smarter Lead Gen Attribution: Determine which content is driving leads, email opt-ins, and new accounts. Segment your data to discover the most profitable content by channel and audience. Also integrates with GA or Omniture.

Paid Traffic Suggestions: After analyzing millions of clicks we’ve developed an algorithm that measures content velocity (a time/volume based metric) that allows you to quickly determine the probability of having a successful campaign. Perfect for testing organic content and then scaling top performers.

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And much much more!

 
 

What’s Possible? 

 

Advanced Profiling

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How to Measure B2B Content Marketing: Lessons from Shark Tank’s Robert Herjavec

Download White Paper

Content Classification: How to Setup Your Links to Track the Customer Journey

Download White paper

 

Discover Your Content’s Hidden Potential