Some of our happy users
Our Secret Sauce? – B2B Content Taxonomy
First of all, SqueezeCMM adds a b2b content taxonomy layer that helps you track all the data you’re missing. As a result you get insights you’ve never seen before
A b2b content taxonomy describes the variables (or metadata) for your content that is most critical for b2b marketers. By utilizing a b2b content taxonomy you’ll get the most relevant reporting, analysis and insight of your career.
Examples of variables you can track with SqueezeCMM.
Insights With and Without B2B Content Taxonomy
B2B Content Taxonomy helps you go beyond simple metrics and offers deep, actionable insights
SqueezeCMM has solved one of marketing’s most vexing tasks: understanding what’s going on with all that content. Well beyond clicks and views, this taxonomy-driven tool delivered real insights into which content pieces were (and weren’t) being read, shared, commented on, shared again and so on. These analytics helped me direct resources to the content formats and topics that our target markets were interested in consuming. This is a cost-effective tool and I recommend it as a part of every marketing tech stack.
Elizabeth WilliamsPresident, Candler Chase Inc.
SqueezeCMM optimized ad targeting by 30%.
Gary CoichyAssociate Director, MediaCom
SqueezeCMM is an easy-to-use tool that provides very useful audience and content performance insights. It helps our marketing team at Cision Canada understand where their content actually generates ROI.
Terry FosterPresident, Cision Canada
Some of what SqueezeCMM Allows You to Measure
And much much more!