Are You Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns? Introducing B2B Content Analytics from SqueezeCMM

B2B Content Analytics that are specific to your business. Your marketing programs are unique, your analytics need to be too.



Some of our happy users









Our Secret Sauce? – B2B Content Taxonomy


First of all, SqueezeCMM adds a b2b content taxonomy layer that helps you track all the data you’re missing. As a result you get insights you’ve never seen before

A b2b content taxonomy describes the variables (or metadata) for your content that is most critical for b2b marketers. By utilizing a b2b content taxonomy you’ll get the most relevant reporting, analysis and insight of your career.


Examples of variables you can track with SqueezeCMM.




Insights With and Without B2B Content Taxonomy



B2B Content Taxonomy helps you go beyond simple metrics and offers deep, actionable insights

SqueezeCMM has solved one of marketing’s most vexing tasks: understanding what’s going on with all that content. Well beyond clicks and views, this taxonomy-driven tool delivered real insights into which content pieces were (and weren’t) being read, shared, commented on, shared again and so on. These analytics helped me direct resources to the content formats and topics that our target markets were interested in consuming. This is a cost-effective tool and I recommend it as a part of every marketing tech stack.

Elizabeth Williams

President, Candler Chase Inc.

SqueezeCMM optimized ad targeting by 30%.

Gary Coichy

Associate Director, MediaCom

SqueezeCMM is an easy-to-use tool that provides very useful audience and content performance insights. It helps our marketing team at Cision Canada understand where their content actually generates ROI.

Terry Foster

President, Cision Canada


Some of what SqueezeCMM Allows You to Measure


Multi Channel Breakdown: Seems like you should know if you are deploying the right content on the right channels. See the top assets for clicks and conversions on Twitter, LinkedIn, Facebook or any other channel. Oh, and you probably want to compare one Twitter channel to another, one facebook account to another? No problem.



Long Tail Content Performance: View clicks and conversions of one asset over one year to see when you need to update the content or replace it. Most other platforms only allow you see data for a 30-90 day period. 

Buying Stage Performance: Different content performs at different stages of a buying cycle. SqueezeCMM allows marketers to see the funnel in action and compare content assets that moved prospects along the funnel, and those that didn’t.

Buyer Journey copy“content


Smarter Lead Gen Attribution: Determine which content is driving leads, email opt-ins, and new accounts. Segment your data to discover the most profitable content by channel and audience. Also integrates with GA or Omniture.

Paid Traffic Suggestions: After analyzing millions of clicks we’ve developed an algorithm that measures content velocity (a time/volume based metric) that allows you to quickly determine the probability of having a successful campaign. Perfect for testing organic content and then scaling top performers.



And much much more!


What’s Possible? 


Advanced Profiling



Discover Your B2B Content’s Hidden Potential