SqueezeCMM was created and built by a team of marketers who couldn’t get the right data about content performance from Google Analytics, Omniture or other platforms. We wanted to get a deep and detailed look at which content assets performed where, what was driving leads and conversions, and how everything fit together.
The problem was that no tool or software platform could do all this. Instead, it had to be done by manually updating spreadsheets with information about links, channels and content assets.
Being communications professionals, we were tired of tracking everything with spreadsheets — it was time-consuming, inefficient and prone to error. So we set out to build a platform that could solve the problem
We learned the ropes of software development, we cut our teeth and grew up in a technology accelerator, we won a bunch of awards and landed some amazing clients.
If you’re a content marketer, an agency analytics manager, an inside sales manager or someone trying to justify a content marketing budget, you’ll love SqueezeCMM.
Check out what we do, or give us a call. We’d love to help you measure the ROI of your content.