5 Steps to Stop the Marketing Data Hypnosis and Act
Are you sitting in the same weekly metrics meeting staring at your data, or are you using it? The real point of collecting data is, obviously, applying it. But this often does not happen, with marketing data in particular. The people who are leading the way making data-driven marketing decisions are either in large organizations […]
SqueezeCMM Named in Top 25 Up-and-Coming Companies List by Branham300
We are happy to announce that we have been named one of the Top 25 Canadian Up and Coming ICT Companies by Branham300. Branham Canada is the most widely referenced resource on Canada’s top information and communication technology companies. Read the full details here.
Have We Hit Peak Human Marketing?
Have we hit ‘peak human marketing’? Four years ago tech and data to many marketers meant Facebook and pageviews. Today marketing technology has exploded. Is the marketing industry about to experience the tech-related pain publishing has gone through? Marketers, look at the marketing technology landscape and weep. There’s a new marketing sheriff in town and […]
4 steps to a customer-led, goal-driven B2B content marketing plan
4 steps to a customer-led, goal-driven B2B content marketing plan Content marketing is effective, but it’s not easy to plan. If it isn’t strategic, based on corporate priorities, it won’t get the right results. Without focus on customer needs, it won’t get attention. Here’s what to do. Nearly 50 percent percent of the 88 percent […]
We’re launching a brand new platform – SqueezeCMM Native!
We’re really excited to launch SqueezeCMM Native, a new module for tracking and optimizing B2B native ads and sponsored content. SqueezeCMM Native works on all platforms and is ideally suited for B2B native advertisers who are focused on lead generation. Read more: http://sqz.co/8pg4Cwe